PRP Design Students Shine at 2017 High School Marketing Challenge!

IMG_0465

Lady Panthers garnered First Place with their campaign entitled 4 Years 4 You. (L to R) Itzel Bernabe, Kaitlyn Sutton, Courtney Goff and Gracie Allgood.

A record number of design students participated in this year’s Louisville Advertising Federation High School Marketing Challenge! Altogether, PRP had three teams: The Lady Panthers, PRP Learn, and PRP Creative. The topic for the challenge focused on the importance of a four-year college degree. Spalding University was the sponsor and “client” for the challenge.  Students were tasked with creating ad campaigns which included bus shelters, radio spots, blogs, videos and social media plans.

Each team created presentations that showcased their research, multifaceted creative approaches, and a written rationale for their work and presented their campaigns to a panel of judges from Louisville’s advertising community. The challenge was open to all Louisville area public and parochial high schools.

PRP excelled this year, and I couldn’t be more proud of these students! Great job, team!!!

First Place: Pleasure Ridge Park
“4 Years 4 You”
Team: Lady Panthers
Itzel Bernabe, Kaitlyn Sutton, Courtney Goff and Gracie Allgood
Judges’ comments – The message was well thought out with a great digital presence. The logo was great and really stood out. Good writing skills. The team presentation was well structured and executed.

Third Place: Pleasure Ridge Park
“Light of Learning”
Team: PRP Learn
Justin Bunch, Brooklyn Burnett, Hailee Cannon, William Mason, and Chase Slack
Judges’ comments – Good in-depth research and application. Great use of non-traditional marketing tactics and outdoor creative. Nice job with branding the campaign. Well written radio spot.

Special Award/Best Story Tellers: Pleasure Ridge Park
“Education is Key”
Team: PRP Creative
Curtis Brockman, Patrick Cleary, Logan Childress, Jebediah Lee, Sean Gelhausen,
Kyle Morrison
Judges’ comments – Loved the team’s passion and personal insight on the topic.

Advertisements

Teen Smoking Campaign Presented at KY Rural Health Conference

PRP Design students Jacey Lore, Alia Johnson and Alec Montgomery presented work created for PRP’s Teens Against Tobacco Campaign at WKU in November, as part of the KY Rural Health Conference. The invitation to present was quite an honor, as they were the only high school group invited to present at this conference. Work for the campaign started last year and has continued this school year. Students created social media posts, a series of videos and posters to raise awareness of the dangers of teen tobacco use for client, Norton Children’s Hospital. Special thanks to Phill Bohannon for chaperoning the group and providing transportation and to Jenita Lyons of Norton Healthcare for her guidance on the project.

This slideshow requires JavaScript.

IdeaFest 2017

IdeaFest brings students face to face with global thinkers and innovators. Students attended this year’s event at Kentucky Center for the Arts, where they listened to presentations: The Age of Disruption by Emily Dreyfuss from WIRED Magazine and Polarization: A View from the Front Lines, with CNN’s political analyst John King. Emily Dreyfuss is a Senior Writer at WIRED, one of the top 10 technology news websites in the world. In her role at WIRED, Dreyfuss covers the intersection of technology and society, and is in a unique position to monitor trends, innovations and factors that influence the future. John King is an American news anchor. He is CNN’s chief national correspondent, based in Washington, DC,  and is anchor of its roundtable political discussion program Inside Politics. King is the former anchor of State of the Union and has covered the past seven presidential elections.

Special thanks to IF and JCPS for making our field trip to this event possible.

Students Start New Screen Print Shop: PRP Ink

IMG_0104 2

PRP’s Screen Print shop is back as a student-run, school-based enterprise which will be named PRP Ink. Students were selected from advanced level classes, and were appointed print shop managers, designers, production designers. Together as a class, students decided how to set up the classroom workspace, developed a process to schedule incoming orders, find vendors to order supplies, track production and assist in trouble-shooting equipment. The group just finished their first large t-shirt order for the PRP Step Team. Special thanks to PTSA President and PRP Alum Eddie Squires and to Paul @ Louisville’s Metro Promotions for their help. Click on the video link to watch students in action!