A record number of design students participated in this year’s Louisville Advertising Federation High School Marketing Challenge! Altogether, PRP had three teams: The Lady Panthers, PRP Learn, and PRP Creative. The topic for the challenge focused on the importance of a four-year college degree. Spalding University was the sponsor and “client” for the challenge. Students were tasked with creating ad campaigns which included bus shelters, radio spots, blogs, videos and social media plans.
Each team created presentations that showcased their research, multifaceted creative approaches, and a written rationale for their work and presented their campaigns to a panel of judges from Louisville’s advertising community. The challenge was open to all Louisville area public and parochial high schools.
PRP excelled this year, and I couldn’t be more proud of these students! Great job, team!!!
First Place: Pleasure Ridge Park
“4 Years 4 You”
Team: Lady Panthers
Itzel Bernabe, Kaitlyn Sutton, Courtney Goff and Gracie Allgood
Judges’ comments – The message was well thought out with a great digital presence. The logo was great and really stood out. Good writing skills. The team presentation was well structured and executed.
Third Place: Pleasure Ridge Park
“Light of Learning”
Team: PRP Learn
Justin Bunch, Brooklyn Burnett, Hailee Cannon, William Mason, and Chase Slack
Judges’ comments – Good in-depth research and application. Great use of non-traditional marketing tactics and outdoor creative. Nice job with branding the campaign. Well written radio spot.
Special Award/Best Story Tellers: Pleasure Ridge Park
“Education is Key”
Team: PRP Creative
Curtis Brockman, Patrick Cleary, Logan Childress, Jebediah Lee, Sean Gelhausen,
Judges’ comments – Loved the team’s passion and personal insight on the topic.