PRP Student Creates Billboards for Local Radio Station Lite106.9 FM

 

 

PRP design student Malik Alleyne-Jones recently worked with our community partner, Cox Radio station Lite 106.9, to create billboards for a new on-air campaign. The billboards are all over town, including a prime location at the Ky Fair & Expo Center [see photo], and a location on Greenwood Road.

PRP’s collaboration with Mr. Brian Eichenberger, Marketing Director of Cox Media began last May. Students were presented with a “design brief,” and created a marketing plan and product designs for four local Cox Radio stations. Over the summer, four winning t-shirt designs were produced, and used for station promotions. Designs by Sydney Doyle, Shelby Rhea and Malik Alleyne-Jones were featured [see online gallery]

These projects provided an outstanding opportunity for students to experience real-world projects for a very high-profile client, complete with revisions, deadlines, market research and budget constraints~and feel the excitement of seeing their work displayed for public viewing.

Congrats to all students, and a huge THANK YOU to Cox Media for their continued support to our graphics program!

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